Posts by Topic

see all


Creative Ways to Drive Rave Reviews

Did you know 95% of shoppers read online reviews before making a purchase (Spiegel 2017)? Plus, 85% trust online reviews as much as personal recommendations ( This is why reviews..

10 Ways to Connect With Today's Diverse Couples

Millennials are the most diverse generation we’ve ever seen. They represent 27 percent of the minority population in the US and 44.2 percent are nonwhite.

5 Ways to Close the Sale Faster (And Book More Couples)

Photo: Ali & Paul Co.

In a sea of wedding industry competition, the way in which you present your business online (your website, your storefront, your photos), respond to initial inquiries and..

8 Reasons You Should Consider Banning the Word "Traditional"

Photo: Jessi Casara Photography

One of our big insights and takeaways from the The Knot Real Wedding 2018 study results is the shift away from old-school wedding traditions, like the bouquet toss,..

4 Ways to Make A Stand Out Submission 

Getting published: it’s something you’ve had on your mind, but haven’t quite taken the leap to submit and get featured. Wondering what editors are really looking for when reviewing which..

Want to Pitch The Press as a Wedding Business? Read This Step-By-Step Guide

If you're going dedicate time out of your busy schedule to pitch yourself or your wedding business in hopes of landing an interview, getting published in a sought-after magazine, or having your..

9 Truths About Landing Press and Getting Published for Your Wedding Business

Whether you're looking to have that recent wedding published in The Knot magazine or you're aiming to score an expert interview on your local radio station, know this: Landing press placements..

10 New Year’s Resolutions in 2019 for Every Wedding Pro

With the New Year here, now is the time to put those resolutions into place, set goals and timelines for 2019 to make it your most productive year yet! And what better way to goal set than with..

3 Simple Tricks To Boosting Your Productivity This Engagement Season

Photo: Sophie Epton Photography

We all know that wedding business owner who seems to have it all together -- great clients, solid social strategy, a seemingly exciting social schedule and tons of..

Ready for Engagement Season? 5 Website and Social Media Must-Dos For Every Wedding Pro

Photo: Holli B Photography

Get ready people. Engagement season (as in the time between Thanksgiving and Valentine's Day when the majority of couples get engaged) is upon us and we can almost..