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We've Sent 1000s of Emails To Engaged Couples -- Here are 7 Important Lessons Learned Along The Way

Here's a little secret: One of the highest traffic days of the week for TheKnot.com is the day we send out The Knot Newsletter. That's the newsletter that a very large chunk of engaged couples from..

Not Getting a Response Back from Couples? 7 Mistakes You Might Be Making

Not to overwhelm, but the way you communicate with potential couples via email, text, and app (like as in The Knot messenger) can either help you book more couples, or turn away business. Here, a..

The Ultimate Guide to Email Marketing

Did you know? Consumers who purchased products marketed through email spend 138% more than consumers that do not receive email offers.

3 reasons why every marketer should love emojis

A picture is worth a thousand words, but what about an emoji? Here are 3 reasons emojis may be worth a little bit more:

Five ways to give brides “white glove service”!

Whether it’s decorating a wedding cake, designing a beautiful floral bouquet, or prepping a bride’s venue, your everyday tasks are part of the most important day of your client’s life!  Like all..