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Articles by Anja Winikka

10 Ways to Connect With Today's Diverse Couples

Millennials are the most diverse generation we’ve ever seen. They represent 27 percent of the minority population in the US and 44.2 percent are nonwhite.

Is Your Website 100% Mobile-Friendly? 5 Questions to Ask Yourself

Here's the thing. Couples are planning their weddings on their phones. And we're not only talking about using their phones to browse photos on social media for inspiration. In fact, 83% of couples..

5 Ways to Close the Sale Faster (And Book More Couples)

Photo: Ali & Paul Co.

In a sea of wedding industry competition, the way in which you present your business online (your website, your storefront, your photos), respond to initial inquiries and..

Meet The Knot Pro Ambassadors for 2018!

We're on a mission to elevate, educate and empower our industry and each and every local wedding business to work with more of the couples right for them. As a result, we're expanding our roster..

8 Reasons You Should Consider Banning the Word "Traditional"

Photo: Jessi Casara Photography

One of the most biggest trends we spotted in The Knot Real Wedding 2017 study results is the shift away from traditional wedding elements, like the bouquet toss,..

The Top 10 Words Today's Couples Are Using to Describe Their Wedding Style

Photo: Lauren Fair Photography

Now that we've uncovered a few of the biggest wedding planning trends and insights for 2018, we thought we'd take a moment to dig a little deeper into The Knot Real..

This Is The Knot Pro 2018 Webinar Schedule 

Have you heard about our education webinars yet? Word is spreading but just in case it hasn't hit your radar, here's the rundown:

8 Wedding Trends & Insights for 2018 (From The Knot Real Weddings Study!)

Here's the deal: We've had our finger on the pulse of wedding trends for more than two decades, and over 25 million couples and counting have trusted us to provide them with the tools, pros and..

4 Ways to Make A Stand Out Submission 

Getting published: it’s something you’ve had on your mind, but haven’t quite taken the leap to submit and get featured. Wondering what editors are really looking for when reviewing which..

The Knot Pro 2018 Workshops Schedule Is Right Here!

The Knot Pro Workshop season for 2018 is about to kick off in March and we could not be more excited!