National Small Business Week has been a tradition for over 50 years that gives small businesses the opportunity to celebrate all of their hard work! Did you know that small businesses are at the heart of nearly 2,000,000 weddings every year? That's SO much hard work. And we know that a wedding is just a party without all the pros who bring it to life! Together our community is doing amazing things and we want to help you celebrate this special week. Check out these five ways to observe this special week.
1. Share your why
Couples want to know why you started your business and what gets you out of bed each day! Take this week to think about what makes you and your business unique. Then put together a sentence or two that you can share on social with your audience. From there, encourage other pros to share their why to continue inspiring the industry. People want to know what makes you uniquely you!
2. Say thanks to past couples
Think about all the people that have supported your business throughout the years – they deserve some love! Put together a thoughtful email or text to send to the people that deserve a little extra love. And if you want to go above and beyond, make it personal by recording a video to share in your Instagram Story. And last but not least, spend time with your team and make sure to show them how much you appreciate all that they do.
3. Share your reviews
This is the perfect time to promote your reviews and share what couples are saying about you. Reviews are as important as personal recs according to 85% of consumers (Spiegel 2017). Have fun with it and think about sharing one review a day on your social channels to show how much past couples loved working with you!
4. Make time for education
This is a way to give back to yourself! Take some time to figure out what education will take your business to the next level, and take action. Sign up for a webinar or an line course. And don't miss the opportunity to join us at one of The Pro Experiences for an empowering day of education and inspiration. Check out where we are headed next.
5. Connect with a fellow wedding pro
DM one of your wedding industry besties on Instagram to catch up! Schedule a day to meet up for some quality face-to-face time. We know it's tough during busy season but it's super important to spend time with your industry crew. It will help your creativity and spark inspiration. Join as one of The Knot + WeddingWire Socials to network and hang with other local pros. Check out where we are headed next here.
It's very important to take the time to recognize all the work you do throughout the year. No matter how you celebrate Small Business Week make sure you take the time to reflect on your journey and give your wedding industry friends so love!
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