Photo: Holli B Photography
Get ready people. Engagement season (as in the time between Thanksgiving and Valentine's Day when the majority of couples get engaged) is upon us and we can almost guarantee that faster than you can say "Happy Holidays", your Inbox will be flooded with newly engaged couples excited to hear back from you. Are you feeling prepared? Here, 5 website and social media checks to get your wedding business ready for the busy season.
1. Update your photos.
According to our most recent couples study, The Knot Real Weddings Study, one of the very first things couple look for when they're scoping out their potential pros is photos of their recent work. Give them what they want and update your social media, website and storefront with photos of your work from 2017 weddings.
Tip for the taking: Feeling low on content to share? Grab a few of your friends in the industry and put together a styled shoot featuring some of your favorite 2017 wedding trends (think: metallic color schemes, custom cocktails and lots of greenery).
2. Audit your bio(s).
Couples are looking for you everywhere (aka, stalking you!) to make sure that you're the type of person they have in mind for their wedding day. That means if they find you in one place (like The Knot) and feel a connection with you, they're going to look you up elsewhere to make sure that what they saw there matches up with everything else you're putting out there. Take your bio seriously and make sure it sounds personal and just like you. Then do an audit across all channels (your website, storefront, social) to make sure you're saying the same thing.
Tip for the taking: Identify the words, colors and images that make your brand unique. Then, include them everywhere you write about yourself and your business. Really knowing and understanding your brand will ensure that your messaging is completely consistent. That way you can be confident that everything your potential client sees will feel streamlined and totally you.
3. Curate your online reviews.
There's a handy customization trick on your storefront that you may not be taking advantage of. Members of The Knot Pro can choose three of their favorite online reviews to appear first (and then it goes chronological). Yep, you read that right.
Tip for the taking: If you haven't asked your 2017 clients to leave you some love, now is the time. Reach out now to beef up your reviews portfolio and build credibility.
4. Test listing your price range on your website.
The best way to ensure the couples that reach out to you are going to be able to afford your prices is to tell them how much you cost up front. We're not necessarily suggesting you put your entire pricing menu on your website. But if you spend a lot of time educating couples on your price only to have them walk away, you might find your time better spent by exposing your prices on your website. That way, the couples that come your way already know where you fall.
Tip for the taking: Try a "starting at" price point on your website for a month to figure out whether the leads that come your way are more of a fit than before. Venue owners, you should try our pricing calculator on your storefront on The Knot. A lot of venue owners have found that it is helping them drive more quality leads rather than having to spend the time to go back and forth with couples that don't match the price point. It can help you drive more quality leads and spend less time answering inquiries that don't match your price point.
5. Schedule your social media posts.
When your calendar is fully booked with new client meetings, the last thing you want to deal with is brainstorming a clever Instagram caption. Cue social media scheduling tools. There are a slue of apps that can help you schedule out your social posts. A few we like: Later (for Instagram), Hootesuite and Buffer all make setting up social media posts ahead of time a breeze.
Tip for the taking: If you're scheduling Facebook, Twitter and Pinterest posts ahead of time, it's fine to have a "set it and forget it" attitude (in other words, have the app actually post for you). It's different for Instagram though -- you can plan out those posts ahead of time but Instagram won't allow outside apps to actually post on your behalf. So in the case of Instagram, you'll plan your post and then the app will send you a notification to remind you to publish the post.