Okay, so this is admittedly totally self-serving but we just saw the latest 2016 numbers from comScore and just had to spill it...
TheKnot.com hit an average of 11.5 million monthly unique visitors per month in 2016. That's up 1.8 million per month from 2015!
(Note: comScore is considered to be the standard currency for online audience numbers -- they provide public information on popular websites like The Knot.)
A few more fun facts from the 2016 comScore numbers for the taking:
The Knot increased total reach to 11.5 million monthly unique visitors (+1.8M vs. 2015)
The Knot experienced the highest growth in unique visitors -- more than any of our competitors
The Knot is #1 in affluent visitors and has the highest percent of affluent visitors (46%) among our competitors
Traffic from mobile is 72%, up from 68% in 2015
- Mobile app usage is growing -- we hit 212,000 average monthly UV’s in 2016 (+19% vs. 2015)
Want more? (Yeah you do!)