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5 Ways To Drive More Engagement on Social


In our latest webinar, the newest (and coolest!) member of The Knot education team, Anja Winikka, gave the inside scoop on how you can drive more engagement on social. Here's a quick recap of what she covered:

  1. Create relevant content.
    • 54% of millennials respond to content tailored to their age.
    • 63% respond positively to posts tailored to their cultural interests.
  2. Share the love. 
    • Make sure to tag couples in photos and all the wedding pros who helped bring their dream day to life!
  3. Tell your story. 
    • Get personal by letting couples know who you are, why you love what you do, and why they should hire you.
  4. Get visual. 
    • 90% of information transmitted to the brain is visual.
    • Focus on sharing images that inspire, educate, inform and entertain couples.
  5. Post when couples are on.
    • Right before the top of the hour
    • Late afternoon or early evening
    • Nights and weekends

Want to become a social media expert? Check this out! 

Photo: Aaron and Jillian Photography