In our latest webinar, the newest (and coolest!) member of The Knot education team, Anja Winikka, gave the inside scoop on how you can drive more engagement on social. Here's a quick recap of what she covered:
- Create relevant content.
- 54% of millennials respond to content tailored to their age.
- 63% respond positively to posts tailored to their cultural interests.
- Share the love.
- Make sure to tag couples in photos and all the wedding pros who helped bring their dream day to life!
- Tell your story.
- Get personal by letting couples know who you are, why you love what you do, and why they should hire you.
- Get visual.
- 90% of information transmitted to the brain is visual.
- Focus on sharing images that inspire, educate, inform and entertain couples.
- Post when couples are on.
- Right before the top of the hour
- Late afternoon or early evening
- Nights and weekends
Want to become a social media expert? Check this out!
Photo: Aaron and Jillian Photography