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Time To Stop Ignoring Snapchat

Topics: Social Media, Topics: Marketing, Topics: Education

Still think Snapchat is a passing fad? You might want to rethink your social strategy. With over 150 million daily users Snapchat is in line to be the next big thing in digital marketing.

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Still think Snapchat is a passing fad? You might want to rethink your social strategy. Snapchat is in line to be the next big thing in digital marketing, here's why:

  • Snapchat now has more daily active users than Twitter. Snapchat has 150 million daily active users, compared to Twitter's 140 million daily active users. 
  • It's not just for millennials. According to the LA Times, "Over the last year in the U.S., Snapchat added 25-34-year-old users (103%) and older than 35 users (84%) faster than 18-24-year-old users (56%). 
  • They're a dedicated audience. Unlike most social media platforms, Snapchat followers have to seek you out directly via username or QR code -- so the followers that you gain are already interested in your brand and want to engage with it. 
  • It's taken #BTS to a new level. Snapchat provides a unique way to give your audience a play-by-play of what's going on with you and your wedding biz in real-time! 
  • Temporary content forces users to take action.  Since there is a 24-hour time limit on all Snapchat stories, users are more likely to take action (screenshots) of stories that interest them.

Like any other social media platform, it can be a little hard to figure out where to get started, so we're here to help you out.

Source: Newscred "7 Reasons Why It's Time for Marketers to Stop Ignorning Snapchat"