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How To Make Your Facebook Posts More Effective

Did you know? 46% of couples are influenced by your social media presence. Implement these quick tips to make sure couples perceive you and your brand the right way.


  1. Keep it short. People like to scan on Facebook, so keep your writing short, concise and to the point.
  2. Use big, beautiful images. Eye-catching photos stand out in a News Feed, making it more likely for people to interact with it.
  3. Respond to your fans. Consumers like when you listen to them -- so make sure to respond to posts and comments quickly. This keeps your consumers happy, and boosts engagement!
  4. Keep a calendar. When special events or holidays are on everyone's mind, it's important for you to mention them in your posts. Planning and scheduling posts around important dates -- like Valentine's Day, means you're more likely to get people to interact with your page.
  5. Link to your website. When you add a link to a Facebook post, it automatically generates a large, clickable image from your website. You can also customize the headline and description to give fans more reason to click.
  6. Post more of what your fans want. Posting on your page is all about quality, not quantity. Do a little social testing to learn about what works with your fans and what doesn't -- then curate posts they like and engage with.


Source: The Knot & Mashable Social Wedding Survey: New Digital Trends for Brides 2014; Facebook for Business "Make Posts More Effective"