Have something special planned in your local community for Small Business Saturday? In 2014, Facebook helped raise awareness of the day, reaching more than 3.3 million likes for the Small Business Saturday “Shop Small” official Facebook page. Don't miss out on the opportunity to get your community buzzing on November 28.
Check out our 5 secrets to promoting your local business on Facebook, and get the word out about your Small Business Saturday activities. Plus, Facebook recently unveiled some new features just in time for Small Business Saturday that are sure to help you get more business:
- Call-to-action buttons: This new feature on Facebook lets you drive your business objectives. So for Small Business Saturday, select one that promotes your efforts--whether "Sign Up" for an event, "Shop Now", "Contact Us", etc.
- Local insights: Recently introduced, this feature provides you with access to demographics and trends of nearby users. This will help you hone in on the optimal time of day to reach your target and get the word out about your Small Business Saturday activities.
- Local awareness ads: This feature allows you to easily target people in your area (whether in walking distance or a few miles away) and drive action with buttons (e.g. "Get Directions," "Learn More," etc.). What's even better, if you have more than one location new features allow for dynamic ad copy, links and call-to-action buttons to your ads--so each ad is localized for its corresponding store.
What does your social marketing plan look like for Small Business Saturday?
Photography: Kylie Chevalier Photography