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SEO Vocab Lesson

Topics: SEO


Feeling a little overwhelmed with SEO vocabulary? Don't worry, we've got you covered. Here are 11 words you need to know to understand SEO:

  • Crawling: Search engines work by first “crawling” the internet of all known web pages and everything they link to. They save the data and comb through it for “good stuff”. Good stuff is evaluated and then put into an index.
  • Index: Search queries are evaluated against the index. It’s a lot like a card catalog in a library. Every page on the internet has an entry with knowledge of all the “good stuff” associated to it.
  • Good stuff: Structured content with keywords (clear title, header and paragraph), children pages (about, weddings, bridal suites, rates, map, etc), URLs have relevant keywords (Services → /bridal-suites/), descriptions for images (not img452.jpeg, but “archway at Stonehouse Villa”)
  • SERP: Search engine results page
  • Organic search results: Organic results are the most relevant results. These results are based on strong SEO.
  • Non-organic search results: These results may include pay-per-click advertising (SEM)
  • SEM: Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
  • PageRank: Scale from 0-10 with 10 being the most authoritative site on the internet. (Google only gives themselves a PageRank of 9.) SEO experts agree that PageRank is no longer a good measure of keyword-based authority.
  • Expressed links: Actually provide a link to the resource mentioned, like this.
  • Implied links: Only mention the resource, but don’t provide an actual link to click. (As discussed in an article on SEO from
  • NAP: Name, address and phone number. Make sure it’s accurate and easy to locate.

Now that you have the foundational vocabulary down, you're ready to rock your SEO!