Your digital first impression plays a huge role in the success of your business--and one of the most important parts of your digital first impression is your head shot! A professional-looking, flattering head shot is essential to creating a positive and confidence-building first impression with prospective clients.
Why is a head shot so important? It's not just a picture--it's your professional image, your brand and the key to gaining trust! People want to know who they are doing business with--even more-so in the wedding industry! Your potential clients are about to spend big bucks on one of the most important days of their lives, so they want to who you are, and that you can be trusted to make their big day memorable.
Show potential clients "the face behind the business" with a professional-looking head shot with these 8 tips:
- Stay true to you. Let your personality to shine through the image--smile and look approachable!
- Be professional. Your head shot is an extension of your brand, and should show that you professional and care about what you do.
- Simple is best. Stear clear of busy, distracting backgrounds, or clothing with wild patterns.
- Focus on you. Make sure the photo focuses on your face and shoulders.
- Keep it fresh. While you may have had a few less wrinkles 15 years ago, you don't want to risk misleading potential clients if they show up and don't recognize you. Make sure your photo is up-to-date.
- Consistency is key. Try to keep your head-shot uniform with what you use on Facebook, LinkedIn, your website and your Storefront on The Knot--it helps others become more familiar with you and recognize you faster.
- Remember quality. Let the photo speak to your professionalism by making sure it is hi-res, the lighting is good, and the color is crisp.
- Hire professionals. Consider hiring a stylist and makeup artist to ensure your look is clean, and call one of your professional photographer friends to do the shoot.
What now? Take a look at your current head shot to see if it needs a refresh! If you think you need a new one, think about what you want it to represent and what you want to convey to your potential clients.