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Lead Management Tips for Maximum ROI

Knot-Austin-Market-Mixer-2013-051FULL REPLAY

You've got leads coming at you left, right, and center. Now what? Are you ready to turn those leads into bookings? Hundreds of wedding pro's joined us for last night's webinar as we walked through what it takes to make the most of your business's incoming leads and get the maximum ROI on your marketing investments.

First, we talked about how important it is to be ready for leads coming through mobile--and not just people calling from cell phones, but clicking through email promotions and browsing your website on their phones. If you don't have a mobile optimized site, take advantage of our mobile redirect tool. It's free for clients and easy to implement while you determine your best long term mobile solution. Your strategy specialist can help you get set up, or you can check it out in My Account.

Next, we jumped into best practices for responding to and qualifying inbound leads. The key is to  respond as quickly and as personally as possible! Try these tips to get organized and improve your response time:

  • Write your standard email inquiry reply ahead of time and have it accessible from your computer and your phone so you can reply anytime, anywhere.
  • Personalize the response with the lead's name, date, and wedding details, answering any questions they asked in their inquiry.
  • Responding after hours or on weekends can win big bonus points with today's brides and grooms, so make sure someone on your team is available to handle that responsibility.
  • Make sure you can access your appointment calendar from anywhere so you know if you're available on a prospective customer's date. If multiple people on your team are responding to leads, make sure that calendar is shared and up to date at all times to avoid double booking.

For more tips and ideas, watch the replay here!