Millennials are the most diverse generation we’ve ever seen. They represent 27 percent of the minority population in the US and 44.2 percent are nonwhite.
One in six millennial marriages are interracial and 39% of Americans who have married since 2010 have a spouse who is in a different religious group (vs. 19% of marriages that occurred before 1960).
Millennials are also 2X more likely to identify as LGBTQ+. 71% of millennials appreciate the influence of other cultures on the American way of life. Companies in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns above their respective national industry medians. Here are 10 ways to make connections with today's diverse couples!
Obsess over the must-haves and words they use.Pay extra special attention to the words and phrases they use to describe themselves and their style (and play that back to them). Ask about their gender pronouns (They/Them...He/She).
Get curious.Watch wedding videos of couples from diverse backgrounds
Check out Kirsten Palladino’s book on planning an LGBTQ+ wedding called Equally Wed: The Ultimate Guide to Planning Your LGBTQ+ Wedding.
Read up on global wedding traditions to give you new ideas.
Seek out events planned by people unlike yourself.Going to events will give you more opportunities to connect with people from different cultures and backgrounds, which will help you better relate to a more diverse audience!
Diversify your network (and your little black book of referrals!).Makeup: do you know artists with a full range of shades in their kit. Hairstylists: Do you know any that do textured, natural hair or curls? Bridal Salons: Do you know any that carry plus sizes? Photographers: Do they know how to light couples with darker skin tones?
Follow a few new social accounts.
A few names for you to start with:
Update your photo galleries.Purposefully add photos of people with different complexions, hair, and body types. Don’t have the photos? Coordinate a styled shoot! Be sincere about your intentions for inclusion.
Ban the words "normally" and "traditionally."
Couples using the word "traditional" to describe their weddings has fallen 5 percentage points since 2008 (from 19% to 14%). Source: The Knot Real Weddings Study 2017
Put a twist on tradition.54% of couples live together for 2+ years (that number is up from 44% in 2010!). Less than half of couples are doing the bouquet toss (49% down from 54% in 2016) and only 37% do the garter toss (versus 42% in 2016). More couples are forgoing the Saturday night wedding (down to 68% in 2017 versus 71% in 2012).
Replace "bride" and "groom" with "couple."
8% of couples don't even having a wedding party. That number has doubled since 2007. 90% of couples are NOT having a bride's side or a groom's side at the ceremony. 29% of women and 9% of men have a mixed gender wedding party.
Actually tell couples you're inclusive.Add language to your website and social channels that makes it clear you're open for business to all. It could be something as simple as "love is love" or "serving all couples." You could also include a little rainbow emoji if that suits you!
Photo Credit: Redfield Photography
Want more? Yeah you do!